The Commercial Real Estate Blog

The Role of Social Media in B2B Marketing

Posted by Mike Farwell on Oct 31, 2019 11:36:42 AM

Social Media has quickly become one of the most powerful tools in B2B Marketing. From LinkedIn, Instagram, Twitter, Facebook, and more recently, Snapchat -- the ability to connect with large audiences and potential business has never been easier. According to a Google Study in 2015, “46% of all B2B researchers andbuyers are millennials.” The audience that can make or break businesses live online and the numbers are only increasing. Additionally, in 2017 Google determined that “mobile drives or influences an average of more than 40% of revenue in leading B2B organizations.”

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Topics: Social Media, B2B Marketing