The Commercial Real Estate Blog

GCs: Finding & Winning New Projects

Posted by Meghan Doherty on May 21, 2020 5:48:47 PM

In the world of general contractors everyone knows the big guys, their names are seen stamped on major projects across the city. When it comes to towering skyscrapers a handful of firms have the market cornered. But these extra-large projects are often few and far between, while medium and small projects are more plentiful. Right now they are over 50 approved new construction projects under 50,000 square feet in Boston that have yet to start construction. How does a local, small firm find new projects, expand their book of business, and gain brand recognition? 

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Topics: Insider, Data, B2B Marketing, In The Know

Residential Brokers: Building Relationships with Developers

Posted by matthew diroberto on May 14, 2020 4:17:52 PM

As the COVID-19 crisis continues to play out, Boston has seen a decline in for sale listings however with the state planning a phased re-opening and construction starting back up again in Boston later this month, the typically busy spring housing market, maybe pushed to summer.  For brokers out there looking to work with developers on new construction projects, we examine the process of how you may go about finding who is building condos in your area.  There are developers out there right now working on projects who have yet to select a broker or they are not feeling that great about the brokers they use.  You have an opportunity to find these developers and sell them as to why they should work with you.  But where do we start?

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Topics: Insider, Data, B2B Marketing, In The Know

The Role of Social Media in B2B Marketing

Posted by Mike Farwell on Oct 31, 2019 11:36:42 AM

Social Media has quickly become one of the most powerful tools in B2B Marketing. From LinkedIn, Instagram, Twitter, Facebook, and more recently, Snapchat -- the ability to connect with large audiences and potential business has never been easier. According to a Google Study in 2015, “46% of all B2B researchers andbuyers are millennials.” The audience that can make or break businesses live online and the numbers are only increasing. Additionally, in 2017 Google determined that “mobile drives or influences an average of more than 40% of revenue in leading B2B organizations.”

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Topics: Social Media, B2B Marketing