The Commercial Real Estate Blog

The Importance of Tagging Your Company

Posted by Mike Farwell on Apr 2, 2020 7:33:23 PM

In 2020, where is the first place you go to find information? For all of you that just said, “Google” to themselves, you’re right.

We live in a digital age and it is more important than ever that your business also "tags" along for the ride. More specifically, it is important that your business is being tagged consistently as possible across multiple channels.

An easy first step into the world of tagging and digitizing your business is through social media. Facebook, Instagram, Twitter, and LinkedIn are the standards of the business world. However, many companies are also using Snapchat and some have jumped on the TikTok train to promote their business.

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Topics: SEO, Social Media, In The Know, tagging

5 Ways Real Estate Professionals Are Using BLDUP

Posted by Mike Farwell on Mar 26, 2020 10:21:06 PM

It’s no secret that we are in unprecedented times. COVID-19 has essentially halted the construction and real estate development industry. However, by utilizing BLDUP many in the commercial real estate and construction industry are still able to stay informed and on top of their business.

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Topics: Data, New to BLDUP, Analytics, In The Know

In the Know Feature Friday

Posted by matthew diroberto on Jan 24, 2020 2:00:00 AM

Set up a demo here

Get all the latest features on our data analytics product  In The Know, here.

04.03.20

Permits, Permits, Permits.....

Track the real estate development market online with a BLDUP subscription.  We are running a promotion now, offering a free trial and monthly payments.  Grab your's before they're gone.

 

"I no longer have to drive to construction sites to see whats happening.  I just log into my BLDUP subscription as it's the most up to date data in the market.  I am now saving about 20 hrs a week in research."

-Laura  

 

Every Friday our goal is to promote the new features being added to our data analytics product "In The Know".  This Friday we want to tell you about more permits from towns we just added!

HANOVER

EVERETT
SALEM

 

1.)  New Towns added-  Below are a list of three new towns we just added to the platform and the amount of permits you can search.  Now searching permits in these towns is easy!

Gone are the days you go to city hall to pull info on permits in the town you're doing business in.  BLDUP has those permits you can search right through the BLDUP dashboard.  Permits can be good for a lot of stake holders, see below;

 

General Contractors-  Get a good view into things happening in towns you're doing business in.  PRO TIP  Developers will pull permits sometimes before picking GC's to work with.  Savvy GC's can get a quick opportunity when identifying this. 

 

Subcontractors-  Find the GC's in towns that you want to be doing business with and pitch your services.

 

Vendors/manufacturers-  Do you sell windows, doors, wood, or anything else that goes into a building?  Find the largest permits being pulled and sell them your products!

 

Brokers-  Looking to drive pipeline?  Get to developments early on to start positioning your services before anyone else.

 

Financial-  If you're a mortgage broker or bank looking to lend to future condo buyers of a project, identifying condo projects early on will help you get ahead of your competitors!

 

We'd love to hear how you use permits.  Email us your response on  how you use them (reply to this email).  We will pick a winner to promote their business in our newsletter to 10,000 people next week!


 

03.27.20

Export mortgage info

Every Friday our goal is to promote the new features being added to our data analytics product "In The Know".  This Friday we want to highlight our mortgage section of the Business Intelligence feed.

 

At the request of one of our users, she asked if we could create an export on our mortgage business intelligence.  So we did!

 

Thanks for the request Dominique!

 

Why is this useful?  You can see the bank who is handling the transaction, the address and the amount.  This is helpful to identify opportunities for refinancing and to get a general overview of mortgage activity on certain streets in cities and towns.

 

 


03.20.20

Notifications are finally here!

Every Friday our goal is to promote the new features being added to our data analytics product "In The Know".  This Friday we have finally added notifications!!!!  YEAH!!!!  You asked for this, and we answered!

 

Ok, so you might be asking, What the heck are notifications?

 

Anytime a project you're following changes status, you will get an email notification alerting you to the email your account is set up with.  This will also work for any Business Intelligence that you set up.  All you have to do is enable notifications.  As a default they are all turned on so you shouldn't have to do anything today.  It should just happen.

 

Watch the short video below to see how to turn them on.

 

Why are notifications good?

1.)  So you don't have to keep going into your dashboard to see the updates.  They come to you in your inbox!

2.)  You get the notification as soon as it happens on BLDUP.  Timing is of the essence!

3.)  It will save you time!

Stay healthy, wash your hands,  Happy Friday!

 

If you have any questions about features please feel free to respond to this email or email meghan@bldup.com, our market manager.


03.13.20

Permits, Permits, Permits.....

Track the real estate development market online with a BLDUP subscription.  We are almost sold out of our founding subscriptions which give you 50% off for life.  Grab your's before they're gone.

 

"I no longer have to drive to construction sites to see whats happening.  I just log into my BLDUP subscription as it's the most up to date data in the market.  I am now saving about 20 hrs a week in research."

-Laura  

 

Every Friday our goal is to promote the new features being added to our data analytics product "In The Know".  This Friday we want to tell you about more permits from towns we just added!

NORTHBOROUGH

LEXINGTON

BARNSTABLE

 

1.)  New Towns added-  Below are a list of three new towns we just added to the platform and the amount of permits you can search.  Now searching permits in these towns is easy!

Gone are the days you go to city hall to pull info on permits in the town you're doing business in.  BLDUP has those permits you can search right through the BLDUP dashboard.  Permits can be good for a lot of stake holders, see below;

 

General Contractors-  Get a good view into things happening in towns you're doing business in.  PRO TIP  Developers will pull permits sometimes before picking GC's to work with.  Savvy GC's can get a quick opportunity when identifying this. 

 

Subcontractors-  Find the GC's in towns that you want to be doing business with and pitch your services.

 

Vendors/manufacturers-  Do you sell windows, doors, wood, or anything else that goes into a building?  Find the largest permits being pulled and sell them your products!

 

Brokers-  Looking to drive pipeline?  Get to developments early on to start positioning your services before anyone else.

 

Financial-  If you're a mortgage broker or bank looking to lend to future condo buyers of a project, identifying condo projects early on will help you get ahead of your competitors!

 

I'd love to hear how you use permits.  Email me your response to how you use them.  We will pick a winner to promote their business in our newsletter to 10,000 people next week!

 

Happy Friday!


03.06.20

Customize your exports

Every Friday our goal is to promote the new features being added to our data analytics product "In The Know".  This Friday we want to show how you can custom export projects.

 

You might have noticed a little button appear above your spreadsheet view in business intelligence.

When clicking on this you will get an option "export selected".  This will enable you to pick and choose which projects you want to export.  

 

Why is this helpful?

Sometimes when you pull up a list of projects based on a filter you want to customize the list because you only care about a few of those projects.  This will give you more control over your exports.  


02.27.20

ADD a project update

Every Friday our goal is to promote the new features being added to our data analytics product "In The Know".  This Friday we want show how you can do your own updates on projects.  BLDUP aims to keep everyone informed about whats going on with construction projects. 

 

Now you can update projects and start to get credit for the work that you are doing.  Why would you want to submit an update?

-So the industry knows that you are a vendor on that project

-To inform as to the status of the project

-To keep people interested in the project.

-To have the opportunity to get featured in our newsletter (10,000 users)

-To have the opportunity to be featured on our website

-To have the opportunity for us to feature you in our social media

zoom_0

The first update we see come through the platform will get posted in our newsletter next week!


02.21.20

Developers, Architects, and GC contact info!

Every Friday our goal is to promote the new features being added to our data analytics product "In The Know".  This Friday I want show how you can get contact info as it relates to projects.  This is significant because now you can reach out to the right contacts at the right time in the projects timeline.

-Developers

-Architects

-GC's

How is this useful? 

-Maybe you want a list of developers that have approved projects under 70,000 sq feet.  

-Maybe you're a sub and you want a list of GC's who broke ground in the last two months so you can pitch that business?

-If you work with architects, you can view architects who are currently identified on projects that are going through approvals.

 

The money flows from these three main stakeholders on projects.  Are you ready to find the money?

Happy Friday!


02.14.20

New permits!

Every Friday our goal is to promote the new features being added to our data analytics product "In The Know".  This Friday I want to tell more towns we just added!

SCITUATE

BEVERLY

RANDOLPH

 

1.)  New Towns added-  Below are a list of three new towns we just added to the platform and the amount of permits you can search.  Now searching permits in these towns is easy!

Gone are the days we you go to city hall to pull info on permits in the town you're doing business in.  BLDUP has those permits you can search right through the BLDUP dashboard.  Permits can be good for a lot of stake holders.  See below.

 

General Contractors-  Get a good view into things happening in towns you're doing business in.  PRO TIP  Developers will pull permits sometimes before picking GC's to work with. 

 

Subcontractors-  Find the GC's in towns that you want to be doing business with and pitch your services.

 

Vendors/manufacturers-  Do you sell windows, doors, wood, or anything else that goes into a building?  Find the largest permits being pulled and sell them your products!

 

Brokers-  Looking to drive pipeline?  Get to developments early on to start positioning your services before anyone else.

 

Financial-  If you're a mortgage broker or bank looking to lend to future condo buyers of a project, identifying condo projects early on will help you get ahead of your competitors!

 

I'd love to hear how you use permits.  Email me your response to how you use them.  We will pick a winner to receive a free report from our platform and we will promote their business in our newsletter to 10,000 people next week!

Happy Friday!


02.07

New Permits, more towns!

Every Friday our goal is to promote the new features being added to our data analytics product "In The Know".  This Friday I want to tell you about two things happening.

1.  Webinar today at 9:30Click here to sign up FOR FREE if you want to learn about how our data analytics platform In The Know can help your business.

2.)  New Towns added-  Below are a list of three new towns we just added to the platform and the amount of permits you can search.  Now searching permits in those towns is easy!

Gone are the days we you go to city hall to pull info on permits in the town you're doing business in.  BLDUP has those permits you can search right through the BLDUP dashboard.  Permits can be good for a lot of stake holders.  See below.

General Contractors-  Get a good view into things happening in towns you're doing business in.  PRO TIP  Developers will pull permits sometimes before picking GC's to work with. 

Subcontractors-  Find the GC's in towns that you want to be doing business with and pitch your services.

Vendors/manufacturers-  Do you sell windows, doors, wood, or anything else that goes into a building?  Find the largest permits being pulled and sell them your products!

Brokers-  Looking to drive pipeline?  Get to developments early on to start positioning your services before anyone else.

Financial-  If you're a mortgage broker or bank looking to lend to future condo buyers of a project, identifying condo projects early on will help you get ahead of your competitors!

Happy Friday!


01.31

Is it apartments or condos?

Every Friday our goal is to promote the new features being added to our data analytics product In The Know.   This week we launched the apartment and condo data on BLDUP.  Who is this data good for?

-Banks/Financial Institutions

-Mortgage Brokers

-Residential Brokers

-Developers

-Investors

Banks, Financial institutions and Mortgage Brokers who are looking to work with multi family condo buildings will often reach out to developers to try and become the "official" broker/bank of the building.  This strategy offers the developer piece of mind that they are working with a reputable financial institution that can help condo buyers get the financing they need to sell their condos.  From talking to many of these institutions, this nets them on average, 25% of the deals in the building.  On a 100 unit project in Boston thats 25 units.  At an average of $1,000,000 a unit with an LTV of 80%, you're looking at $20,000,000 in loans.  So imagine you could pull up a list of condo projects that have just been approved with developer contact info to reach out to all the owners.  Now you can.  The data is in our Business Intelligence platform.  Take a look below on how to pull this info!

Residential Brokers-  If you are focusing on condo sales and want to do more multi-family business, this feature will definitely help.  Find all the condo projects to hunt down.  Go get that commission!

Developers-  This data can be very insightful for developers.  Now you can get a more accurate picture of apartment and condo density by neighborhood, city or town.  How many condos are under construction in East Boston?  How many apartments are approved in Dorchester?  This might help you to pro forma your pricing differently or make you decide condo over apartment or vice versa.  We would love to hear what you would do with this data!  Email us at info@bldup.com to share how you would use it!

Investors-  Instead of relying on others to give you the data, now you have it at your fingertips.  Looking at pipeline might make you take your money to a different part of the city based on your analysis of whats happening in a certain neighborhood.  Instead of wasting hours searching for the info, spend 2 minutes in Business Intelligence.  Time is money!


01.24

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Topics: Data, Feature Friday, New to BLDUP, Analytics, New Features, In The Know

The Role of Social Media in B2B Marketing

Posted by Mike Farwell on Oct 31, 2019 11:36:42 AM

Social Media has quickly become one of the most powerful tools in B2B Marketing. From LinkedIn, Instagram, Twitter, Facebook, and more recently, Snapchat -- the ability to connect with large audiences and potential business has never been easier. According to a Google Study in 2015, “46% of all B2B researchers andbuyers are millennials.” The audience that can make or break businesses live online and the numbers are only increasing. Additionally, in 2017 Google determined that “mobile drives or influences an average of more than 40% of revenue in leading B2B organizations.”

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Topics: Social Media, B2B Marketing

The new SEO for developments

Posted by Meghan Doherty on Sep 23, 2019 8:52:44 AM

Have you googled your building lately? I would hope so as that is how renters and buyers are finding your property. Having worked in property management for over a decade I certainly understand firsthand the significance of your building's brand and online presence. A large majority of multi-family projects are now spending quite a pretty penny on branding, covering naming of the building to renderings, web design and social media. Much thought is put into tying the project to the neighborhood or history of the project site to ensure the brand will be unique and enticing to renters or buyers. The goal, pre-sales/leasing and perhaps a waiting list for your project.

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Topics: SEO

Marketing B2B companies in CRE

Posted by matthew diroberto on Sep 17, 2019 12:05:38 AM

Are you doing business in construction, development or design and getting the feeling that things are starting to change as it relates to the sales and marketing of your business?   Are you wondering how your online marketing and presence plays into your sales and marketing strategy and what you should do about it? 

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