Social Media has quickly become one of the most powerful tools in B2B Marketing. From LinkedIn, Instagram, Twitter, Facebook, and more recently, Snapchat -- the ability to connect with large audiences and potential business has never been easier. According to a Google Study in 2015, “46% of all B2B researchers andbuyers are millennials.” The audience that can make or break businesses live online and the numbers are only increasing. Additionally, in 2017 Google determined that “mobile drives or influences an average of more than 40% of revenue in leading B2B organizations.”
Have you googled your building lately? I would hope so as that is how renters and buyers are finding your property. Having worked in property management for over a decade I certainly understand firsthand the significance of your building's brand and online presence. A large majority of multi-family projects are now spending quite a pretty penny on branding, covering naming of the building to renderings, web design and social media. Much thought is put into tying the project to the neighborhood or history of the project site to ensure the brand will be unique and enticing to renters or buyers. The goal, pre-sales/leasing and perhaps a waiting list for your project.
Are you doing business in construction, development or design and getting the feeling that things are starting to change as it relates to the sales and marketing of your business? Are you wondering how your online marketing and presence plays into your sales and marketing strategy and what you should do about it?