The Commercial Real Estate Blog

In 2020, where is the first place you go to find information? For all of you that just said, “Google” to themselves, you’re right.

We live in a digital age and it is more important than ever that your business also "tags" along for the ride. More specifically, it is important that your business is being tagged consistently as possible across multiple channels.

An easy first step into the world of tagging and digitizing your business is through social media. Facebook, Instagram, Twitter, and LinkedIn are the standards of the business world. However, many companies are also using Snapchat and some have jumped on the TikTok train to promote their business.

Have you googled your building lately? I would hope so as that is how renters and buyers are finding your property. Having worked in property management for over a decade I certainly understand firsthand the significance of your building's brand and online presence. A large majority of multi-family projects are now spending quite a pretty penny on branding, covering naming of the building to renderings, web design and social media. Much thought is put into tying the project to the neighborhood or history of the project site to ensure the brand will be unique and enticing to renters or buyers. The goal, pre-sales/leasing and perhaps a waiting list for your project.